The Idea Factory

Email Copywriting | Editing | Content Strategy

The Idea Factory is an entertaining monthly email newsletter sharing unique business ideas for free public use with a sense of humour and self-awareness.

As the editor of The Idea Factory, I have been responsible for:

• Writing subject lines and preview text that lead to an average open rate of 74%

• Writing enticing introductory text drawing readers into the email

• Editing other contributors’ ideas and biographies

• Creating additional relevant content

• Designing the layout of each email

Read all past issues of The Idea Factory here.